There are several kinds of stories you can generate:
Hypothetical or Imaginary
Hypothetical stories are stories you make up to illustrate a point. They usually begin with phrases like this that indicate that you're just fabricating the story. Without these transitional phrases, you're reader will think that you're telling a real story and expect you to answer identify who, where, when, what, and why.
Imagine if...
What if...
Suppose...
Real (contemporary or ancient)
1st Person
Personal stories describe events that happened to you. You experienced the event. Use "I."
3rd Person
These stories describe what happened to someone else. You are merely retelling their story. You'll use he/she/they.
A World About Positive and Negative Outcomes
Positive and negative examples are versions of first- and third-person examples, but positive outcomes show what happened when people have already done what you want to do, and the situation improves, and negative outcomes show what happened when people did not do what you want to do, and the situation worsens or produces all kinds of problems.
In other words, a positive example says, "Look at the happy results when people do what I am now advocating," and negative examples say, "Look at the problems the result from not doing what I am now advocating."
For example, if you claim that tourism can save rain forests, then a positive example would tell the real story of a country that succeeded in saving their forests by inviting tourists to visit while a negative example would recount how a country lost their forest because they chose to invite a petro-chemical company.